Veronika Yarnykh.
The modern information society influences on many aspects of life and activity of companies and people. In particular, the corporate communications of the organization are experiencing quite a serious pressure. Including from the brand - journalism, which is a new direction in journalism. Being an interdisciplinary sphere of communication, the brand - journalism uses a variety of tools and technologies that have a complex impact on the formation and development of the image of the organization in the eyes of society.
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